Blizzard is celebrating Hearthstone’s upcoming expansion, Knights of the Frozen Throne, and giving San Diego Comic-Con attendees a chance to cool off amidst the sweltering heat in a pop-up ice cream shop.
The Ice Cream Citadel will be located in the PetCo parking lot just a short walk from the San Diego Convention Center, Ice Cream Citadel will provide visitors with free ice cream in two flavors: “Villain-illa” and “Scourgeberry Sorbet.” In partnership with Yelp, Blizzard has also created a Yelp business page for the pop-up, titled “The Lich King’s Ice Cream Citadel,” where users can rate, review, and post photos of their experience. Starting July 18th, those brave enough to call the business (1-855-LCH-KING) will be greeted by the Lich King’s chilling voice.
No San Diego Comic-Con badge is required for entrance, so all are invited to stop by for a free Frozen Cone as well as a photo op with the Lich King, Lord of the Sourge and ultimate purveyor of death and icy treats.
Hearthstone: Knights of the Frozen Throne will release in August. Although Blizzard hasn’t announced a specific date yet, a leak suggested August 10th.